Cuantificación de la distribución geográfica del impacto económico en los eventos deportivos

Jesyca María Salgado Barandela; Patricio Sánchez Fernández

doi:10.12800/ccd.v16i50.1573

Authors

Jesyca María Salgado Barandela Universidad de Vigo
Patricio Sánchez Fernández Universidad de Vigo

DOI:

https://doi.org/10.12800/ccd.v16i50.1573

Keywords:

Impacto económico, Efecto fuga, Distribución geográfica, Turismo deportivo

Abstract

La estimación del impacto económico de un evento deportivo requiere de una cuidada metodología para evitar la incursión en errores que sobreestimen su efecto económico. En este trabajo se cuantifica la distribución geográfica del impacto económico del Campeonato de España de Baloncesto de Clubs Infantil Masculino 2018. El evento se ha organizado en la ciudad de Marín, España (25.357 habitantes), atrayendo un total de 1.289 asistentes con impacto económico. Se trabaja con una base de datos conformada por 244 encuestas, que ha sido diseñada para identificar el gasto generado por los asistentes por zonas geográficas. Se observa que la ciudad de acogida realiza una inversión de recursos económicos y humanos en la organización del evento, pero sólo obtiene un 27% del impacto económico total. De esta manera, se identifica una fuga del impacto del 73%, un 48% se dirige hacia la ciudad desarrollada más cercana y el 25% restante a zonas del alrededor. La sostenibilidad del evento para la ciudad sede está comprometida, debido a que pierde la mayor parte del beneficio económico generado por el evento. Por tanto los posibles efectos indirectos e inducidos también se ven perjudicados.

Author Biographies

Jesyca María Salgado Barandela, Universidad de Vigo

Departamento de Economía Financiera y Contabilidad

Profesora interina de sustitución

Patricio Sánchez Fernández, Universidad de Vigo

Departamento de Economía Financiera y Contabilidad

Profesor contratado doctor

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