Student-Athletes and Sports Stakeholders’ Perceptions on the Edmedia Educational Platform for Training and Promoting Dual Career on Social Media

Alberto Vidal Vilaplana; Inga Staskeviciute-Butiene; Carlos Pérez Campos; María Huertas González Serrano

doi:10.12800/ccd.v20i63.2237

Autores/as

Alberto Vidal Vilaplana Universitat de València https://orcid.org/0000-0002-6857-353X
Inga Staskeviciute-Butiene
Carlos Pérez Campos https://orcid.org/0000-0002-8996-2411
María Huertas González Serrano Departamento de Educación Física y Deportiva, Facultad de Ciencias de la Actividad Física y del Deporte, Universitat de València, España

DOI:

https://doi.org/10.12800/ccd.v20i63.2237

Resumen

Los deportistas de élite se enfrentan a grandes retos a la hora de desarrollar Carreras Duales, a pesar de los beneficios potenciales para su futuro empleo. Para implantar con éxito las Carreras Duales es necesario que tanto los deportistas como sus entornos sean conscientes de su importancia. Así pues, los estudiantes-deportistas con gran influencia en los Medios Sociales deberían aprovechar sus plataformas para apoyar y destacar la importancia de compaginar el deporte y los estudios (Carrera Dual), mejorando así sus perspectivas de futuro tras sus carreras deportivas. En este contexto, se desarrolló la plataforma educativa EdMedia para promover la Carrera Dual y las políticas de apoyo institucional a través de los Medios Sociales, así como para formar y conectar a los estudiantes-deportistas con especialistas en medios de comunicación, entrenadores y otros stakeholders del mundo del deporte. Tras la puesta en marcha del programa y la plataforma, se utilizó un enfoque cuantitativo a través de un cuestionario con escalas previamente validadas y con altos índices de fiabilidad, midiendo variables como la usabilidad, eficacia del aprendizaje, satisfacción y percepción sobre los contenidos. Ciento cuarenta estudiantes-deportistas y 111 stakeholders deportivos de seis países europeos participaron en la evaluación de la plataforma. Los resultados revelaron cómo percibían ambos grupos los distintos aspectos de la plataforma educativa en línea, e identificaron qué aspectos influían más en la eficacia de la experiencia educativa en línea. Estos resultados son valiosos para mejorar el papel de la plataforma EdMedia en la promoción de las Carreras Duales a través de los Medios Sociales, aumentar la concienciación sobre la importancia y los beneficios de seguir una Carrera Dual, y el apoyo necesario por parte de las instituciones académicas y deportivas. Por último, el estudio ofrece implicaciones prácticas para mejorar el diseño de plataformas educativas online, proporcionando un modelo que combina información y formación académica y deportiva, y destaca la importancia de involucrar a los stakeholders clave en la promoción de la Carrera Dual a través de los Medios Sociales.

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